SEarch engine optimisation(seo)&
search engine Marketing(sem)
Our two empowering search engine optimisation (SEO) and search engine marketing (SEM) squads are adept at elevating your brand’s visibility to attract valuable, recurring traffic. By leveraging a data-driven strategy, we’ve conducted accurate keyword research and optimised a multitude of on-page elements, besides also building authoritative backlinks to decorate your site with credibility.
Each SEM campaign we’ve executed comes with remarkably targeted ads to deliver accurate messages to your target audience. In a nutshell, brands land qualified leads and maximise their return on investment.
How Social Spark's SEM Services Propelled Brand Recognition for Modison UK
- client
At Social Spark, we’ve partnered with Modison, an Indian snack brand serving desi Namkeens and Sweets to the international market of the United Kingdom since 1995. The brand owners were looking to dispense the flavourful concoctions of their food products to mass audiences, making it a staple on their kitchen shelves.
This goal faced tremendous apprehension from search engines since bridging the gap of communication styles for wholesale, distribution, and B2C sales was challenging.
- Social Spark’s Strategy
We capitalized on their culturally-influenced branding, diverse food products, and explicit offerings of wholesalers and global distributors to amplify their brand awareness in the UK.
Our holistic intention was to elevate their sales to exponential levels. Besides keyword research and reoptimizing their product descriptions and metadata, we executed Google Ads campaigns to capture the specific market segments of wholesalers and global distributors.
Our SEM knowledge helped us utilize ad extensions and location targeting to bring Modison in the face of relevant audiences, increasing prospective lead generation channels and business partnerships. We also leveraged display ads across appropriate food and lifestyle websites. To add, our team managed remarketing campaigns to close warm leads and improve brand recall rates.
- Our Results
Besides multiple new website traffic streams, Modison witnessed a surge in sales through bulk orders from wholesalers and distributors, driving substantial revenue growth. Since the display ad campaigns harvested the outcomes of epic, gastronomically influential graphics, we also noted a considerable rise in brand awareness and recognition among their targets. .
Cumulatively, these factors assembled a greater level of engagement and purchase intent among website visitors.
How Social Spark's SEM Services Boosted Sales for Vanza Bandhani
- client
Sales and marketing executives at Vanza Bandhani met frequent hiccups in achieving their sales goals targeted towards multiple audience brackets. The brand hunted a cohesive sales strategy to spread the word about their intricate cultural designs in their catalog of Sarees, Patolas, and finely handcrafted Indian ethnic wear.
There were recurring rejections with their ad placements, and most paid campaigns lacked the desired visibility. The client sought a partner who could implement a tailored SEM strategy to overcome these challenges and achieve significant business growth.
- Social Spark’s Strategy
Our expertise in SEM and performance-driven solutions made a statement by collaborating with Vanza Bandhani. We developed customized ad campaigns following etiquettes of highly targeted and visually appealing content across several platforms.
From carefully crafted ad copy to evoke a sense of cultural richness and exclusivity to geotargeting through location-centric keywords, we capitalized on the detected interest in handcrafted textiles in the US, UK, and Australia as well.
- Our Results
Our consistent efforts in targeted keyword optimization shot up their website traffic by 165% within 3 months, while the potent mix of geotargeting and tailored ads pumped the brand’s sales with a 411% surge within 6 months of our SEM campaign.
Vanza Bandhani ended up with a strong foothold in the international market, boasting a 300% increase in website visitors from targeted areas in 5 months. Lastly, our data-driven approach translated to a 39% increase in website conversions, welcoming much-needed qualified traffic encouraged to make purchases.
How Social Spark Enhanced Elektra Events Singapore's Keyword Optimization to Overcome Event Keyword Commonality
- client
Elektra Events Singapore, an established event management company specializing in planning and executing memorable events, faced a unique challenge in its digital marketing efforts. Their core event-related keyword, “events,” was too common and highly competitive, making it difficult for their website to rank prominently in search engine results.
Despite offering a wide range of services, including parties, festivals, entertainment, catering, and venue management, Elektra Events Singapore struggled to attract organic traffic to its website due to the keyword’s commonality. The client recognized the need for expert assistance in keyword optimization to improve their online visibility and attract targeted audiences searching for event planning services.
- Social Spark’s Strategy
We iterated for months upon a comprehensive content plan to address Elektra’s keyword ranking challenges. Through in-depth keyword analysis, we identified relevant long-tail keywords and niche variations aligning with the brand’s services.
The focus was on targeting specific event types, such as “corporate parties,” “music festivals,” “wedding entertainment,” “gourmet catering,” and “venue management for corporate events.” By leveraging these specific keywords, Social Spark aimed to attract more qualified and targeted traffic to the website.
We also conducted on-page content optimization across their website’s pages, furthering fueling our roadmap with strategic backlinking and guest posting. Such attempts led to partnerships with authoritative event-related sites, blogs, and local event directories. In a nutshell, Elektra took 4-6 months to establish website credibility in the eyes of search engines.
- Our Results
It took 3 months of keyword optimization strategies to notice better search engine rankings for long-tail keywords. The brand won the first position on SERPs for several niche-relevant terms, inviting more organic traffic. What’s best, they experienced a slashed bounce rate since users appreciated the relevancy and accuracy of the content, answering their event-related queries.
90% of backlinking tasks we executed guided their website to being featured on authoritative event platforms and websites. Such metrics elevated their online visibility and brought in a 47% increase in conversion rates on their digital footprint.
How Social Spark Boosted Estilo's SEO and Online Presence
- client
A leading salon in Pune, Estilo, wrestled with a challenge in improving its online visibility and search engine rankings. While they offered various services, including trending cuts, skin and hair color blends, and luxury styling consultation, Estilo struggled to rank higher on SERPs.
They sought to attract more local customers, especially for bridal and event styling services. The client recognized the importance of search engine optimization (SEO) in attracting potential clients but needed more expertise and resources to implement an effective SEO strategy.
To overcome these challenges, Estilo partnered with Social Spark, a digital marketing agency running on the enthusiasm of young minds, to enhance their SEO efforts and achieve better online visibility.
- Social Spark’s Strategy
We broke down Estilo’s competitors in the salon industry based on their search rankings and identified high-traffic search terms in sync with hair styling services in Pune. By targeting specific local keywords, Social Spark aimed to attract more potential clients seeking salon services in the area.
Our SEO experts optimized Estilo’s Google My Business listing, ensuring accurate and consistent information across all online directories. They also implemented local SEO strategies, such as creating location-specific landing pages and obtaining local business citations, to improve Estilo’s visibility in local search results.
- Our Results
Apart from acquiring a 30% rise in website visits and a steady rise in salon appointments from local customers, Estilo enjoyed higher rankings in local map results owing to local SEO and Google My Business optimization.
With a firm hold on the first page of Google, the brand’s website experienced a notable improvement in rankings for multiple targeted keywords.
At Social Spark, we’ve worked with brands globally, by capitalising on their culturally-influenced branding, diverse products, and explicit offerings to skyrocket their brand.Bringing together niche-specific data from online tools and persona bracketing for their extended audience, we helped them shoot their sales annually.